The simpler the icon, the better it looks on a smaller scale. Text, plenty of colors, and shapes can make the app icon too complicated and hard to scan. When designing an app icon, try to make it as simple as possible by removing details until the most basic concept remains. That way, you can review what the icon will look like when shown on a larger or smaller scale. It's best not to use only a 1024 x 1024px grid size but to scale the icon size on various resolutions and sizes. Whether big or small, an app icon should always look outstanding. And wherever it appears it will be in different sizes. Your mobile app icon will be shown on the phone's menu, the settings panel, social media, your website. Experiment with contrasting colors that create striking color palettes that draw the user's attention. Many UI/UX experts use contrasting colors when introducing two different colors into the same design, making the app icon dull and unattractive. Therefore, it's safe to say that if you choose this color, you risk blending in with the competition. However, before choosing the best colors for your app icon, make sure that it looks good on a variety of different backgrounds.īlue is the most popular color and a favorite of people from all over the world. Using vibrant colors is always an excellent way to make your icon stand out amongst the other apps a user has installed on their mobile phone. Experiment with different colors and compositions, and try to develop unique metaphors. Consider going in a different direction, and develop an app icon that is distinguishable to make sure it can compete with others for the user's attention.Ī single symbol on a monochromatic background makes a unique and compelling app icon. Once you find the perfect symbol or illustration (or create a unique one) that represents your app, do a little research on the App Store or Google Play and check out your competitors' app icons. Long words are hard to read on a small scale and can ruin the icon's look. If your brand has a logotype that you want to have included in the icon design, try to modify it by including only the first letter of the typography. For instance, when we see an icon depicting an envelope, we immediately associate it with email apps. Universally accepted symbols illustrate a particular service or experience delivered by specific apps. What does the icon design say about the app? Does the icon reflect the app's purpose? You need to remember that users who have never heard of your app will see its icon. The first thing to achieve is the relevance of the icon. To design an outstanding app icon, follow these three rules: Rule #1: Make it recognizable iOS and Android are available online to ensure app development compliance with each operating system. Whether the icon will realize its potential depends heavily on the graphic development and design of the icon itself.Īlthough iOS and Android icons look almost identical, there are a lot of differences that prevent us from using the same icon for both operating systems. Now it helps us recognize the app on our screen, crowded with numerous other icons.Īll of the above brings us to the most important piece of information - the app icon has enormous potential to boost the app's conversion rate in the stores. Once we decide to download the app, the role of the icon changes. More so, an outstanding icon can assure us that the application behind it is useful and trustworthy, thus ensuring the app's conversion. The icon triggers our interest before we even check out the app itself. In cases when we're not sure what app we need for a particular service or experience, icons play a significant role in our decision-making process. However, when the search results appear, we try to recognize the right app by identifying the icons shown. If we're looking for a particular app on Google Play or the App Store, we type in the application's name or a keyword. Icons are the first thing we see on the home screen when we turn on our phone. Mobile app icon design is a craft like any other. Now it's time to create an app icon that will draw users' attention and hope for millions of downloads. You've put a lot of effort, resources, and creativity into developing a mobile app.
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